Annual Campaign 2007
In October 2007, a new style of Annual Campaign was launched in conjunction with a brand new look and slogan for the Lakeshore General Hospital Foundation. Our new slogan - "Working together for health care excellence" was chosen to emphasize that the LGH Foundation works with the community to make better health care more accessible to residents of the West Island. Our new logo is a graphic representation with multiple layers of meaning. The trilogy of figures held together by a circular bond evokes different ideas for different people - with the common bond of community.
For the first time our fundraising effort includes an advertising campaign that incorporates television, radio, bus and train. We wanted the community to see how we have changed. The campaign is still underway, and we invite you to participate.
"Community involvement has always been vital to allowing the hospital to meet the needs of patients and their families. We are counting on community residents, both individual and corporate, to come forward again in this fundraising campaign to support their local hospital and help make it even better than it has already become." Ronald Lawless, Campaign Chairperson.